LeadsRx

LeadsRx is a marketing attribution platform.

LeadsRx automatically captures every participant in every marketing campaign and tracks their journey to becoming a customer. We track all form submissions, eCommerce checkouts, all phone calls, and any other online or offline event to provide the most complete attribution model available.

LeadsRx helps marketers increase top line revenue and reduce wasted ad spend by providing side-by-side performance comparison of all marketing channels, both online and off. Teams that use LeadsRx improve conversion rates, reduce customer acquisition costs, and decrease time to convert, thus improving overall Return On Advertising Spend (ROAS) and the bottom line.

LeadsRx is built on a sophisticated tracking database designed to efficiently store, retrieve, and analyze event and time-series data. The system captures events throughout the entire customer journey using a universal tracking pixel for online activity and an API for offline events. Events are triggered when prospects visit web pages, participate in marketing campaigns, move through the sales funnel, and truly any other event as determined by the enterprise marketer. Collected data is then pre-aggregated and de-normalized into a data warehouse for fast reporting and for serving analytic insights.

Connecting CallRail to LeadsRX gives you the full picture of conversions, from phone calls to text messages.